News | W Squared

October 27, 2008

Nashville, TN - MedCenterDisplay has partnered with Aerva, a leading provider of digital signage software, to launch a network of digital displays that bring customized healthcare information to patient waiting rooms, hospital lobbies and healthcare clinics across the country.

Aerva's flagship product, AerChannel, is a powerful software platform that allows the creation of customized, interactive display networks. AerChannel gives its customers like MedCenterDisplay total control over content, scheduling, and interactive promotions at all times, and enables robust, scalable administration of any number of screens.

"We are excited to partner with Aerva as we provide our healthcare industry clients the strategy and tools needed to enhance communications with their patients, families and guests," said Jeff Pate, President and Chief Operating Officer of MedCenterDisplay. "From the outset, we were very impressed with AerChannel's reliable content management system and sophisticated scheduling tools. However, it was ultimately their vast domain knowledge and extreme commitment to customer service that led to our decision to select AerChannel as MedCenterDisplay’s software engine."

MedCenterDisplay delivers the latest in visual media technology to its healthcare clients using a multi-functional, digital communication network. The MCD network allows its host institutions to greatly enhance their brand and differentiate themselves from others in the marketplace by delivering customizable, patient education content and cross-clinical marketing messages in the most dynamic manner. Tailored content is communicated clearly through large, high definition monitors that are installed in patient waiting rooms, hospital lobbies or other high traffic areas. Digital content for each individual screen is retained at an offsite server and can be easily tailored to communicate with unique audiences at each individual screen location. The high definition screens are linked via broadband internet connectivity and are remotely managed from a central location. This clinical messaging ultimately prompts patients and their families to be informed about ways to improve their health while seeking additional healthcare information from their provider.

W Squared provides retained finance and accounting and technology support services to MedCenterDisplay.